As a digital leader with over 15 years’ experience, she has spearheaded a broad range of digital marketing disciplines – from trading negotiation, content and partnerships, social, innovation, through to tech and data consultancy. She has also led a number of business transformation projects over the past couple of years – from internal capability re-vamp (operations, process & efficiencies), through to strategic proposition re-fresh (vision, data-led integration, digitisation of traditional channels) as well as data enablement strategies to unlock commercial growth for clients.